In the real estate business, your image is projected through your professional appearance. Some clients will judge you by your appearance just as much as your reputation, how knowledgeable you are, and how well you communicate. When meeting with potential clients, keep in mind that first impressions matter.
For example, this NAR article on “The Importance of Image and Appearance” quotes three Realtor® clients regarding whether having purple hair and tattoos or driving an ugly car would influence their decision to use the agent. One client replied that she would have run away when meeting an agent with purple hair at an open house. Another was impressed because the agent drove the same quality car as the client. Finally, the last one stated clearly that he believed in first impressions. It concluded with, “You should be concerned about how your clients perceive you.”
